The 2000 elections were lost by Gore allegedly by his reluctance in bringing Clinton into the campaign due to hi "immoral" behaviour. Gore thought that the number of votes brought by the ex-president charisma and public office curriculum would be less than those lost by his personal "sins".
In 2004, Bush wins the election because people saw in him a defender of the moral values and capable leader. He achieved this in spite having dragged the U.S. to war under false grounds, and disregarding the moral scandal of Abu Graihb and the continuous moral scandal of Guantanamo bay.
How to win an election? - posted by AquiQ @ 7:40 PM